Understand what is driving your numbers — and where to improve.
I help independent healthcare practice owners identify avoidable costs, understand revenue and capacity, and turn financial and operational reports into practical decisions.
With more than 20 years of healthcare leadership — including a $14M ambulatory surgery center and a 13-location dental group — I bring an operator’s perspective to the business behind patient care.
Rising costs make clear financial decisions essential.
of responding medical groups reported higher year-to-date operating costs than a year earlier.
MGMA poll · June 23, 2026 [1]of responding practice leaders named labor as their largest cost increase by percentage.
MGMA poll · July 8, 2025 [2]These pressures make it essential to understand which expenses support patient care and sustainable growth, where resources are underused, and which services contribute to profitability.
Industry context: the 2026 poll had 251 applicable responses; the 2025 poll had 294. These findings describe respondents’ experiences and are not ORYNT client results or projections.
How I help strengthen your practice
Reduce avoidable expenses
I review recurring expenses, vendor services, purchasing patterns, and workflows to identify unnecessary spending, duplicated services, and preventable rework — weighing the effect on patient care, staff workload, and daily operations.
You receive: a prioritized opportunity list with estimated impact, assumptions, effort, and next step for each item.
Improve service profitability
A busy schedule can still leave an owner uncertain about profitability. We examine collections alongside the staff time, supplies, and other costs of delivering each service — including immunotherapy economics for allergy and asthma practices.
You receive: a clearer view of service economics, with data gaps and cost-allocation assumptions identified.
Make better use of available capacity
I review appointment utilization, scheduling patterns, no-shows, and bottlenecks, then evaluate improvements against demand, staffing, clinical requirements, and the cost of delivering additional care.
You receive: practical capacity recommendations and a way to monitor whether changes work.
Improve revenue-cycle visibility
I help you interpret collections trends, aging receivables, and denial and payment reports, then set priorities for your billing team or vendor.
You receive: revenue-cycle priorities, clear ownership of next steps, and a manageable set of measures.
Keep clean, decision-ready books
Reliable analysis starts with reliable books. I reconcile accounts, categorize income and expenses in a healthcare-specific chart of accounts, and close each month so your reports reflect how the practice actually runs.
You receive: a monthly close, P&L, balance sheet, and a short owner summary — ready for your CPA at tax time.
Ways to work together
Start with a review, solve one defined problem, or get steady monthly support.
Practice Performance Review
A focused starting point for owners who want to understand the business and decide where to act first.
- Review of agreed financial and operational reports
- Expense, revenue-cycle, and capacity trends
- Prioritized findings and a 90-day action plan
- Owner review meeting
Fee is credited toward a project or monthly engagement started within 60 days.
Discuss a reviewFocused Improvement Project
Defined support for one business challenge:
- Build a practice dashboard
- Review recurring vendor costs
- Evaluate a service line
- Improve an administrative workflow
Deliverables, responsibilities, timeline, and fee agreed in writing before work begins.
Discuss a projectMonthly Performance Support
Consistent performance review and help following through on priorities.
- Agreed dashboard and monthly trend review
- One scheduled owner meeting per month
- Progress review on selected improvements
- Email follow-up within scope
Initial setup, extra meetings, and implementation work are quoted separately.
Explore monthly supportPractice Bookkeeping
Accurate monthly books built for healthcare, so your numbers are ready for decisions.
- Bank and card reconciliation
- Healthcare chart of accounts
- Deposit-to-payer reconciliation
- Monthly P&L, balance sheet, owner summary
Catch-up or cleanup work quoted separately. Tax preparation remains with your CPA.
Discuss bookkeepingClear pricing before we begin
Your fee reflects practice size, providers and locations, software, data quality, reporting needs, and the analysis or implementation involved.
After an introductory call and scope review, you receive a written proposal with deliverables and pricing. Work beyond that scope requires your agreement first. Starting prices assume a single-location practice with available reports. All prices USD.
Meet Laina Roberts, MBA
I am the founder of ORYNT Performance, with more than 20 years of healthcare administration and operations experience across medical, dental, and ambulatory surgery settings — including leading a $14M ambulatory surgery center and operations across a 13-location dental group.
My background includes executive leadership, financial oversight, practice growth, operational reporting, vendor coordination, and launching new services. I understand how decisions about staffing, scheduling, purchasing, and workflows affect both the people doing the work and the financial health of a practice.
I created ORYNT to give independent practice owners clearer information and practical tools. Through consulting, I work directly with owners to connect their numbers to decisions they can act on.
How we begin
Discuss your priorities
A 30-minute call about your practice, your concerns, and the support you need. No cost.
Agree on a focused scope
A written proposal covering deliverables, required information, responsibilities, timing, and fees.
Review and act
I analyze the agreed information, explain the findings, and help set practical next steps and measures of progress.
Get clearer about your practice’s next move.
Tell me a little about your practice. I’ll reply within one business day to schedule a 30-minute introductory call.
Please describe business needs only. Do not include patient information or upload financial records through this form.
[1] MGMA, “Operating costs keep climbing for medical practices in 2026.” Published June 24, 2026; poll June 23, 2026; 251 applicable responses. The ~11% figure applies to respondents reporting higher costs. mgma.com
[2] MGMA, “Confronting cost pressures in your medical practice.” Published July 9, 2025; poll July 8, 2025; 294 applicable responses. mgma.com